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Perfect Picnic Pants

Perfect Picnic Pants

Pack a basket and grab your blanket - it’s time to celebrate National Picnic Week! Enjoying your sandwiches in the great outdoors is an essential...

Majestic briefs to celebrate a King!

Who’s the King in your life? He may not wear a crown, but he’s there for you when you need him. Or maybe you are proudly channelling your own ‘King...

Celebrate Spring the Japanese Way

In Japan, Spring is the season of cherry blossom. People travel from far and wide to experience the beauty of hana-mi, or flower viewing. Hana-mi p...

Goodbye Winter, Hello Spring!

Hurray for Spring! At last the days are getting longer. A new season is breezing in bringing with it an air of optimism. Nature is springing back t...

Yes To Red, But Please, No Roses!

Flowers are lovely - sure - but where’s the fun in that? Get pulses racing this Valentine’s Day with our limited edition Imperial Kiku Gold boxer ...

Banish the January Blues with Red Energy!

The excitement of welcoming a happy new year is hard to maintain on these cold, dark January mornings. So banish the blues with our limited edition...

Clean-up time: The perfect opportunity to refresh your underwear

With the year-end fast approaching, Osouji will soon be upon us. One of the main activities of Osouji is Susuharai—otherwise known as the end-of-ye...

Watching the macaques at Jigokudani Monkey Park

With winter well underway, we’re embracing all of its comforts—from hot baths and cosy clothing to hearty foods (and lots of it). The arrival of D...

Velarof Christmas gift guide 2022: A design for every gentleman

Christmas 2022 will soon be here. But there’s still time to find the perfect style of Velarof underwear for that special gentleman in your life. ...

Creating your Christmas wishlist with Velarof

The festive season is officially upon us. So, what better opportunity is there to treat yourself and your loved ones too? Here at Velarof, we bel...

Counting down to the 2022 World Cup with Velarof

With the 2022 World Cup fast approaching, we’ve officially got football fever. When the tournament commences on 20th November, we’ll be cheering ...

Opening your mind to new experiences with Velarof

Here at Velarof, we’re all about embracing new experiences. We believe in pushing ourselves outside of our comfort zones and trying our hand at new...