News

An introduction to the world of men’s underwear by Velarof

An introduction to the world of men’s underwear by Velarof

It’s official: no garment gets as intimate as underwear. The style you select says a lot about your lifestyle and personality. And the pair you wea...

Spotted! Velarof features on D-sun’s YouTube channel

Exciting times! Velarof was recently featured on D-sun’s YouTube channel when the beauty and fitness YouTuber visited Hankyu Men’s Tokyo. In the v...

Revitalising our health and wellbeing with watermelon

On a hot summer’s day, there’s nothing more refreshing than a slice of sweet and juicy watermelon. Hydrating and delicious, it’s our new favourite ...

News just in! Velarof to make its debut at Hankyu’s flagship store in Osaka

Breaking news! Velarof is launching another pop-up shop – this time at Hankyu’s flagship store in Osaka from Wednesday 17th August. Our brand amba...

Summer in Japan: The 3 best firework festivals that are not to be missed

Feeling festive this season? You’re not the only one. With its warm weather and many festivals, summer is one of the best times to visit Japan. Fro...

Spread the word! Shop Velarof at Wolf & Badger

Psst! Did you know? You can now buy Velarof’s eclectic underwear at Wolf & Badger. Home to the world’s best independent brands, Wolf & Bad...

The extraordinary beauty behind Camouflage Lake

If you’ve browsed our collection of luxury men’s underwear, you may have come across the distinctive design we call Camouflage Lake. Catching ...

Come and find us! Velarof is now at (ki:ts) London

We have some exciting news! Velarof is now stocked at (ki:ts) London. Located on Duke Street, just opposite Selfridges, the (ki:ts) concept shop p...

Wishing upon a star this Tanabata

At Velarof, Japanese culture and heritage play an integral part in our design process. From Shiga Prefecture and Lake Biwa to kikomonyo patterns a...

Experience Velarof at the Hyper Japan Festival 2022

This year, Velarof will make its debut at the Hyper Japan Festival in London. Launched in 2010, the unmissable weekend festival takes place betwe...

VELAROF Valentine POP-UP FAIR in Tokyo!

[ VELAROF Valentine POP-UP FAIR will be held! ]Date: 2022 26.01 (Wed) - 14.02 (Mon) Hankyu Men's Tokyo B12-5-1 Yurakucho, Chiyoda-ku, Tokyo 100-848...