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How to Dress Well: 5 tips and tricks for men

Can anyone learn how to dress up nicely? It’s easy to add an air of sophisticated polish to your look. You can learn the art of dressing well by fo...

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Building Positive Relationships Between Mental Health and Fashion

Is 10 October Mental Health Day a time to think about fashion? Every year October 10 is World Mental Health Day. What we wear can certainly impact ...

Japan's autumn moon viewing festival, Tsukimi

What is Tsukimi? Tsukimi is the traditional Japanese custom of autumn moon viewing. Since the Heian Period, people have gathered under the full har...

National Underwear Day 2024

Each year on August 5th, fun loving Americans celebrate National Underwear Day. It’s a chance for people to uncover underwear secrets and be proud ...

A Japan Holiday in 2024 to Gion Matsuri 祇園祭 : our one week holiday packing list

A holiday to Japan in July 2024 should include a trip to Kyoto for the amazing Gion Matsuri festival. Running throughout July, the festival is a ...

Ikigai 生き甲斐 : the rules of happiness, Japanese style

The pursuit of happiness can take us down my paths. In Japan people follow traditional concepts that have been trusted for centuries. Ikigai is a J...

Fundoshi Shogun velarof underwear Japanese culture

Fundoshi - Trader and Shogun Underwear

Our luxurious underwear is made by skilled craftspeople in Japan, so let’s look at the history of this garment in Japan. Nowadays boxer briefs ar...

This Earth Day we ask, what is eco-fashion?

22 April is Earth Day 2024. Across the world, Earth Day is a time to renew our commitment to repairing and protecting our environment. Fashion has ...

Cotton Vs TENCEL™

At Velarof we want the best for you and our planet. Great underwear should be comfortable, kind to your skin and gorgeous, but with minimal impact ...

Celebrate the change of seasons

In 2024, Setsubun falls on 3rd February. This is an important day in the Japanese calendar to mark the end of Winter and the beginning of Spring. S...

Good fortune for the year ahead

The beginning of the year is one of the most important times in Japan’s calendar, when families come together to celebrate. According to Japanese t...

The Joy of Giving!

Christmas may not be a public holiday in Japan, but it’s still a time of joyful celebrations and gifts for friends and family. Velarof is bringing ...

Celebrate in your style

Occasion wear for men can sometimes forget the ‘art’ in smart. But formal doesn’t need to mean unimaginative. With the festive season nearly upon u...