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This Earth Day we ask, what is eco-fashion?

This Earth Day we ask, what is eco-fashion?

22 April is Earth Day 2024. Across the world, Earth Day is a time to renew our commitment to repairing and protecting our environment. Fashion has ...

Cotton Vs TENCEL™

At Velarof we want the best for you and our planet. Great underwear should be comfortable, kind to your skin and gorgeous, but with minimal impact ...

Celebrate the change of seasons

In 2024, Setsubun falls on 3rd February. This is an important day in the Japanese calendar to mark the end of Winter and the beginning of Spring. S...

Good fortune for the year ahead

The beginning of the year is one of the most important times in Japan’s calendar, when families come together to celebrate. According to Japanese t...

The Joy of Giving!

Christmas may not be a public holiday in Japan, but it’s still a time of joyful celebrations and gifts for friends and family. Velarof is bringing ...

Celebrate in your style

Occasion wear for men can sometimes forget the ‘art’ in smart. But formal doesn’t need to mean unimaginative. With the festive season nearly upon u...

Stay in shape for longer

Is your underwear drawer hiding saggy bottoms and holey gussets? Or are you hanging on to that pair of briefs that look great but make you wriggle ...

Fabric for a better future

Fabric for a better future At Velarof we want the best for you and our planet. That's why we’re so excited to present our new collection in ...

Style, Comfort and an Ethical Choice

We’re so excited! Three fabulous new Velarof designs are now available in environmentally conscious TENCEL™ fabric. To celebrate the green credenti...

Plush Plum Irekobishi Asobi - Velarof mens underwear

Feel Daring in Plush Plum

Grow your inner confidence with a secret only you know. With designs for a joyful summer vibe, let Velarof help you stride into the room knowing yo...

Lighten up for Summer

As the temperatures rise, it’s time to swap your kimono for a yukata, right? If you aren’t sure how they differ, read on and find a pair of Velaro...

Perfect Picnic Pants

Pack a basket and grab your blanket - it’s time to celebrate National Picnic Week! Enjoying your sandwiches in the great outdoors is an essential...

Majestic briefs to celebrate a King!

Who’s the King in your life? He may not wear a crown, but he’s there for you when you need him. Or maybe you are proudly channelling your own ‘King...