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Five Men’s Fashion Trends in 2025

As we throw off those Winter coats and emerge into the promise of Spring, what are the hottest fashion trends men need to know in 2025? Gen Z fashi...

Stylish Valentine’s Day Gifts for Men

Unique Valentine's Day gifts for men can be difficult to find, but we’re here to help. Gorgeous underwear makes a great gift for men as well as wom...

How to get fit and healthy in 2025

New year’s resolutions leave some of us with a sense of dread. We may know the changes we need to make, but sustaining them is tough. Many of us wa...

The Psychology of Men Waiting for Christmas Underwear Gifts

Are Men Waiting for Christmas Underwear Gifts? Yes! It’s a long established tradition that men get underwear for Christmas. Cosy festive socks and ...

How to Dress Well: 5 tips and tricks for men

Can anyone learn how to dress up nicely? It’s easy to add an air of sophisticated polish to your look. You can learn the art of dressing well by fo...

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Building Positive Relationships Between Mental Health and Fashion

Is 10 October Mental Health Day a time to think about fashion? Every year October 10 is World Mental Health Day. What we wear can certainly impact ...

Japan's autumn moon viewing festival, Tsukimi

What is Tsukimi? Tsukimi is the traditional Japanese custom of autumn moon viewing. Since the Heian Period, people have gathered under the full har...

National Underwear Day 2024

Each year on August 5th, fun loving Americans celebrate National Underwear Day. It’s a chance for people to uncover underwear secrets and be proud ...

A Japan Holiday in 2024 to Gion Matsuri 祇園祭 : our one week holiday packing list

A holiday to Japan in July 2024 should include a trip to Kyoto for the amazing Gion Matsuri festival. Running throughout July, the festival is a ...

Ikigai 生き甲斐 : the rules of happiness, Japanese style

The pursuit of happiness can take us down my paths. In Japan people follow traditional concepts that have been trusted for centuries. Ikigai is a J...

Fundoshi Shogun velarof underwear Japanese culture

Fundoshi - Trader and Shogun Underwear

Our luxurious underwear is made by skilled craftspeople in Japan, so let’s look at the history of this garment in Japan. Nowadays boxer briefs ar...

This Earth Day we ask, what is eco-fashion?

22 April is Earth Day 2024. Across the world, Earth Day is a time to renew our commitment to repairing and protecting our environment. Fashion has ...

Cotton Vs TENCEL™

At Velarof we want the best for you and our planet. Great underwear should be comfortable, kind to your skin and gorgeous, but with minimal impact ...