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Fabric for a better future

Fabric for a better future At Velarof we want the best for you and our planet. That's why we’re so excited to present our new collection in ...

Style, Comfort and an Ethical Choice

We’re so excited! Three fabulous new Velarof designs are now available in environmentally conscious TENCEL™ fabric. To celebrate the green credenti...

Plush Plum Irekobishi Asobi - Velarof mens underwear

Feel Daring in Plush Plum

Grow your inner confidence with a secret only you know. With designs for a joyful summer vibe, let Velarof help you stride into the room knowing yo...

Lighten up for Summer

As the temperatures rise, it’s time to swap your kimono for a yukata, right? If you aren’t sure how they differ, read on and find a pair of Velaro...

Perfect Picnic Pants

Pack a basket and grab your blanket - it’s time to celebrate National Picnic Week! Enjoying your sandwiches in the great outdoors is an essential...

Majestic briefs to celebrate a King!

Who’s the King in your life? He may not wear a crown, but he’s there for you when you need him. Or maybe you are proudly channelling your own ‘King...

Celebrate Spring the Japanese Way

In Japan, Spring is the season of cherry blossom. People travel from far and wide to experience the beauty of hana-mi, or flower viewing. Hana-mi p...

Goodbye Winter, Hello Spring!

Hurray for Spring! At last the days are getting longer. A new season is breezing in bringing with it an air of optimism. Nature is springing back t...

Yes To Red, But Please, No Roses!

Flowers are lovely - sure - but where’s the fun in that? Get pulses racing this Valentine’s Day with our limited edition Imperial Kiku Gold boxer ...

Banish the January Blues with Red Energy!

The excitement of welcoming a happy new year is hard to maintain on these cold, dark January mornings. So banish the blues with our limited edition...

Clean-up time: The perfect opportunity to refresh your underwear

With the year-end fast approaching, Osouji will soon be upon us. One of the main activities of Osouji is Susuharai—otherwise known as the end-of-ye...