
What is White Lotus About?
The White Lotus as a symbol 白蓮 The lotus is a cultural icon across many countries in Asia. In Thailand, where the latest drama takes place, the wh...
Read moreIki is the unique Japanese aesthetic at the heart of the Velarof brand. Rooted in Japanese history and culture, iki originated in the 19th Century as a way for the affluent merchant class to express their new-found wealth and status without provoking the samurai class, which dominated Japanese society at the time.
Their approach was subtle, expressing themselves in clothes that seemed unextraordinary at first glance but revealed superior craftsmanship and exquisite details on closer inspection. These quiet touches may have escaped the notice of the samurai, but they were admired among the urban elite of Edo—as Tokyo was then known.
Today, Velarof brings the spirit of iki to the world of contemporary international menswear. Underneath it all, our eclectic underwear brings style, energy and modest luxury to the modern gentleman’s everyday wardrobe.
The White Lotus as a symbol 白蓮 The lotus is a cultural icon across many countries in Asia. In Thailand, where the latest drama takes place, the wh...
Read moreAs we throw off those Winter coats and emerge into the promise of Spring, what are the hottest fashion trends men need to know in 2025? Gen Z fashi...
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