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PATTERN DICTIONARY - YOSHIWARA TSUNAGI

YOSHIWARA TSUNAGI

Yoshiwara-tsunagi (吉原繋ぎ) is a pattern of stripes created by connecting squares with recessed corners to form a chain-like shape. It is one of the traditional Japanese good fortune patterns known as Kissho Monyo.

The pattern was named after the curtains used in the tebiki-chaya (establishments guiding customers to brothels) in Yoshiwara, Edo (now Tokyo), around 250 years ago. The name reflects the notion that once you enter the Yoshiwara red-light district, it is difficult to leave. Despite this seemingly negative origin, the pattern is now embraced for its positive meaning. The Yoshiwara-tsunagi pattern, resembling a continuous chain, symbolises good connections between people and embodies the elegant concept of enriching human relationships. By extension, it also signifies the building of strong relationships at work through connections.

Today, Yoshiwara-tsunagi, as a pattern that represents Edo and carries good fortune, is still used on hanten jackets, hand towels, yukata, and more.

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YOSHIWARA TSUNAGI in PRODUCT

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LEO PALACE

Leo Palace is a wild and alluring design that puts a playful spin on masculine expression. In fuchsia pink and orange for a vibrant sartorial statement, it spotlights an eclectic take on the traditional Yoshiwara Tsunagi pattern, which is believed to bring good luck.

Silky smooth fabric and a branded waistband perfectly conclude the design.

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