Experience Velarof at the Hyper Japan Festival 2022

This year, Velarof will make its debut at the Hyper Japan Festival in London. 

Launched in 2010, the unmissable weekend festival takes place between 22nd - 24th July 2022 at Evolution London in Battersea Park and promises a delectable introduction to the diversity of Japan—from its rich culture and delicious foods to its innovative technology and eclectic fashion. 

Appearing alongside other pioneering Japanese brands, the Velarof team will be there to proudly present our unique edit of contemporary men’s underwear. Each piece from our collection is thoughtfully designed and carefully constructed to pay homage to Japanese style, innovations and ancient history. Smoother than silk and softer than cotton, our undergarments are playful, comfortable and unrivalled.

With 19 undergarments in the collection to discover, you won’t want to miss the opportunity to get up close with Velarof’s designs. 

There’s Camouflage Lake tributing Shiga Prefecture and Lake Biwa; Irekobishi Asobi putting a distinctive spin on the ‘diamonds within diamonds’ irekobishi pattern; VLF Shield taking inspiration from the crest of the noble Sasa Ryuji clan; and so much more. Our eclectic patterns inspired by iki bring a unique dimension to base layer dressing. 

Come and visit our stall and experience our vibrant prints, super-soft fabrics and perfect fits for yourself. 

Alongside individual exhibitors, Hyper Japan will also host stage performances, workshops, seminars and more. It promises an action-packed weekend championing the most interesting ideas and innovations coming out of Japan.

Get your tickets now and discover eclectic underwear for the modern gentleman at the Velarof stall. You simply won’t look back.

We look forward to seeing you there!